GORD I normally don’t post personal themes for our blogs. But today seemed appropriate. Today I woke up to a heart-breaking story on cbc. One of Canada’s greatest musical legends and icons, Gord Downie announcing a cancer diagnosis. Back in December Gord, The Tragically Hip’s front man, received the diagnosis of terminal Brain Cancer. His […]
In 2016, is print really considered dead? Here’s my take. Magazine’s continue to be a huge business. Yes, many have gone down in production to maybe 4 issues a year. Prices may have gone up as well. But there is still a market. People still buy them. Many still subscribe, I know I do. […]
Here are a few awful mistakes that we all see in the world of graphic design! Some are obvious, some aren’t. Enjoy! Using a raster image Okay, to designer’s and some people, this is obvious. But not everyone has the technical vocabulary, so i’ve included this one, and made it number one! Basically this means, […]
On May 11, 2016 Instagram launches a new logo How exciting! For those who enjoy Instagram on a daily or even hourly basis, this is a big day! This Wednesday Instagram launched a new fresh logo design for our favorite app along with the other creative apps Layout, Boomerang and Hyperlapse. I was on my […]
Here is a brief description of a branding guide and why your company needs one! An easy straight-forward definition would be this: A branding guide helps your company stay in check so that visually and literally, you’re all on the same page. This guide heightens your visibility and credibility in the minds of your consumers […]
How color affects purchasing. As I’m sure you’ve heard, there are many factors that contribute to how consumers buy. Color is extremely important when designing point of purchase displays, advertising and brands. 85% of shoppers state that color influences their product choice. Color increases brand recognition by 80%. Now let’s get into it. The colors […]
What REALLY makes a great logo? You’ve found your graphic designer, you’re on your way to launching your new logo and brand. Before you give that final approval of the logo concept you admired most, do yourself a favor, and make sure it applies to these 5 rules. Is it simple? This […]
step 1 | establish your brands voice What is the overall message and tone you wish to portray when you’re presenting and representing your brand? Establishing this in the beginning will allow your overall brand’s voice to shine through the finished product. step 2 | define your audience Who is your unique audience? How do […]
So what is good graphic design? Everything that is Designed, needs a purpose, a message and of course functionality. What is functionality? The quality of being suited to serve a purpose well; practicality. All Graphic Designer’s should follow these rules. Some projects are difficult to see the purpose, or the designer has focused more on […]
Pantone colours of the year Our colour experts Pantone has for the first time ever, announced TWO colours for 2016. Beautifully chosen Rose Quartz and Serenity, are shades of pale pink and baby blue. The company’s announcement is an annual event that is closely watched by the design and fashion industry as a major […]