How color affects purchasing. As I’m sure you’ve heard, there are many factors that contribute to how consumers buy. Color is extremely important when designing point of purchase displays, advertising and brands. 85% of shoppers state that color influences their product choice. Color increases brand recognition by 80%. Now let’s get into it. The colors […]
What REALLY makes a great logo? You’ve found your graphic designer, you’re on your way to launching your new logo and brand. Before you give that final approval of the logo concept you admired most, do yourself a favor, and make sure it applies to these 5 rules. Is it simple? This […]
step 1 | establish your brands voice What is the overall message and tone you wish to portray when you’re presenting and representing your brand? Establishing this in the beginning will allow your overall brand’s voice to shine through the finished product. step 2 | define your audience Who is your unique audience? How do […]
So what is good graphic design? Everything that is Designed, needs a purpose, a message and of course functionality. What is functionality? The quality of being suited to serve a purpose well; practicality. All Graphic Designer’s should follow these rules. Some projects are difficult to see the purpose, or the designer has focused more on […]
Pantone colours of the year Our colour experts Pantone has for the first time ever, announced TWO colours for 2016. Beautifully chosen Rose Quartz and Serenity, are shades of pale pink and baby blue. The company’s announcement is an annual event that is closely watched by the design and fashion industry as a major […]
They’re hot. They’re on target. They’re the latest and greatest thing. Trends can get us pretty excited. And then they fade. Here are some thoughts on trends you might want to avoid… The NEW colors! At first they’re exciting. And then they’re everywhere. And then they make a statement that says “this is so […]
Today I spent my Saturday morning roaming the aisles of Ikea. I have to say, it was a great morning. Being a Graphic Designer, I appreciate the color white more than the average person. In fact, it’s my favorite color. It’s fresh, clean and always looks good. Some may argue, is white actually a […]
It’s a beautiful time of year! The snow has melted and the sun is shining. This weather makes me feel inspired to refresh marketing strategies, re-shift my focus and design with a new light. April is the perfect time to give your brand and business a fresh look and strategic plan. We can help. […]
Hello! It is with great joy that I write my first post on my newly launched site! I look forward to sharing my stories with you. Such as: Life as a graphic designer, How to be a GREAT client, Trends to avoid and How to manage your new brand (by yourself!) I will keep my […]