Productivity

A Minimalist Holiday

  This year I wanted to create a holiday post that meant something more than my year in business, my goals for 2018 and how much I loved all the holiday cheer this month. So, I decided to share some of my new ways of practicing a more minimalist holiday season. I must admit, some […]

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How to use a Style Guide.

Did you receive a Brand style guide from us? Or if you aren’t our client, did you receive one from your designer? You should have.   A Brand Style Guide is a blueprint for all of your branding materials. It’s to help your business stay consistent throughout your brand identity process. This includes your website, […]

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Finding a great designer.

  What’s the magic trick to finding a designer you like, who does great work, that you can afford? It’s a tall order. It takes some effort on your part, but it’s worth it. Much like finding your accountant, you need to do some research. “You can get a logo online for $40.” “You can […]

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Business Card Rules.

Business card etiquette. Firstly, I want to start off by saying, everyone needs business cards. And not just staples, do it yourself business cards. Every business owner needs high quality, memorable and professional business cards. We may find ourselves handing out less business cards now that we rely so much on our websites for advertising. […]

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Be Fall Ready.

Be Fall Ready. It’s that time of year when the kids are back to school, cottage days have come to an end and the leaves are starting to change. I love this time of year. Fall is a beautiful season. I also find it to be a great time to renew yourself. Along with this, […]

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Business card etiquette.

Business card etiquette. Firstly, I want to start off by saying, everyone needs business cards. And not just staples, do it yourself business cards. Every business owner needs high quality, memorable and professional business cards. We may find ourselves handing out less business cards now that we rely so much on our websites for advertising. […]

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What is a branding guide?

Here is a brief description of a branding guide and why your company needs one! An easy straight-forward definition would be this: A branding guide helps your company stay in check so that visually and literally, you’re all on the same page. This guide heightens your visibility and credibility in the minds of your consumers […]

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Steps to a successful Brand.

step 1 | establish your brands voice What is the overall message and tone you wish to portray when you’re presenting and representing your brand? Establishing this in the beginning will allow your overall brand’s voice to shine through the finished product. step 2 | define your audience Who is your unique audience? How do […]

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