Steps to a successful Brand.

step 1 | establish your brands voice What is the overall message and tone you wish to portray when you’re presenting and representing your brand? Establishing this in the beginning will allow your overall brand’s voice to shine through the finished product. step 2 | define your audience Who is your unique audience? How do […]

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How to design well.

So what is good graphic design? Everything that is Designed, needs a purpose, a message and of course functionality. What is functionality? The quality of being suited to serve a purpose well; practicality. All Graphic Designer’s should follow these rules. Some projects are difficult to see the purpose, or the designer has focused more on […]

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Trends… to avoid.

  They’re hot. They’re on target. They’re the latest and greatest thing. Trends can get us pretty excited. And then they fade. Here are some thoughts on trends you might want to avoid… The NEW colors! At first they’re exciting. And then they’re everywhere. And then they make a statement that says “this is so […]

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