Let’s talk color.
How color affects purchasing.
As I’m sure you’ve heard, there are many factors that contribute to how consumers buy. Color is extremely important when designing point of purchase displays, advertising and brands.
- 85% of shoppers state that color influences their product choice.
- Color increases brand recognition by 80%.
Now let’s get into it. The colors listed below are only effective in North America, so keep in mind your target market destination.
This one is a giveaway. Pink is used for feminine products and anything targeted toward young girls. I think we are working towards changing this. I often use pink in my designs for a punch of color and to create bright accents.
Color theory and the phsycology behind it, is much more complicated and I will touch on it again soon!
a graphic designer in Barrie, Ontario