What makes a great logo?
What REALLY makes a great logo?
You’ve found your graphic designer, you’re on your way to launching your new logo and brand. Before you give that final approval of the logo concept you admired most, do yourself a favor, and make sure it applies to these 5 rules.
Is it simple?
This rule is what I live by. It shouldn’t have to be anything but simple. A solid, quality brand, should speak for itself and be beautifully simple. Quality design can be just that, simple.
Is it timeless?
Here is where it get’s tricky. You may find your current logo timeless, and your designer may have another opinion. A timeless logo doesn’t have any design trends or fads involved. It’s a clean, simple logo that never gets old. You should be able to update your branding and promotional materials without having to re-do your logo. Timeless is simple, clean, effective design.
Is it Appropriate?
Now there is a fine line here. When we say does it apply to your industry, we don’t mean too literally. People often think that because they sell coffee beans, there logo has to be a coffee bean. This is not the case. When we say appropriate, this means, don’t have a logo that resembles a clothing store when you’re selling electronics. And vice versa. Make sure your logo is fitting for your target market and product or service. Your designer will hopefully have this in check.
Is it memorable?
What was the last logo you noticed? Some people notice logos more than others. For me it was the new burger joint going in off the highway. It was a straight to the point logo, minimal colors, and hey I remembered it!
Is it versatile?
in 2016, you can pretty much work with a full color logo. But I always like to give my client a one color option. Ideally, I like only using one color or two max. Everything is generally printed in full color, but a solid single color logo still gives you a lot of freedom. Some ads, you may only have a small space to work with. Here you would want to make sure your message gets through to your viewers, yes your logo is important, but one color is less distracting and is easier to work with.
I hope this brought you some clarity. Remember simple doens’t mean boring, it means effective, timeless and memorable. In simpler terms: a GREAT logo!
graphic designer, Barrie, Ontario