NAMING YOUR BUSINESS
We meet many new business owners. Sometimes, they are established and have been running their business for quite some time. Often though, people approach us when they are just starting out. Developing a brand and hiring a graphic designer or brand agency is step number 3. What are steps 1 and 2 you ask?
1. Developing your Business Idea & Business Plan
2. Naming your Business
3. Developing a Brand
These are some tips we have put together to help you with step 2. What people don’t realize is how much of an impact your business name has on your overall brand. Basically your business name can effect up to 50% of your brands overall impact and potential.
DO YOUR RESEARCH
Chances are, the first idea that comes to mind has been chosen. This is just the way it goes. Same goes for domain names but our online world is over saturated with the most obvious and straight-forward domain and business names. That is not to say they aren’t effective. Just make sure you have researched your competition and have checked the registered government business name list.
We cannot stress this enough. This is generally one of the first questions we ask. Is there a domain available? Adding a 3rd word onto your business name is not a solution either. Keep it short, sweet and memorable. You will notice there are many new extensions now. This is because, as mentioned above, we are running out of domains to purchase! Recently our client found their domain but had to add the extension .shop instead of .com. The new extensions can actually be a huge plus for making your business more memorable over your competitors.
If you luck out and find a .com make sure you purchase any other domains that are relatively similar. For example if your domain is mybusiness.com make sure you purchase .ca as well.
KEEP IT SIMPLE
Many entrepreneurs assume that choosing their person name is the best move. This can work! However at times it can hold you back when you are ready to expand. If you business is growing and changing in a new direction, then you may eventually need to re-brand. Why not start out right and find a unique name that can grow with you. Make sure it is easy to read and your customers/clients are able to google it if they read or hear it. As we know some of our names aren’t memorable or are difficult to spell. This is your answer if you think someone won’t be able to spell your name correctly, avoid!
ASK FOR ADVICE
Some people are complete naturals at brainstorming names. Ask around! Feedback is important. See what reactions you receive.
Finally, ask us! We offer free consultations. Unsure of your business name or your logo? Get in touch: firstname.lastname@example.org