Let’s just say even Oprah had to learn how to be authentic. Branding is all about discovering who you are and how you want your business to be portrayed. Yes your logo identity, design and visual brand come into play, but this is all about the persona aspect of branding.
During your first meeting with your graphic designer or brand agency, you will most definitely be asked to state your colour preferences. Here’s the thing, brand colours should go much, much deeper than what you like and dislike. Below we will go through the meaning behind the colour wheel and how it can strengthen […]