graphic designer

What is a Design Brief?

What is a Design Brief? If you are considering or have hired a Graphic Designer or Branding Agency, you should be asked to complete a Design Brief. A Design Brief is a very important step in the research process. We compare it to a blue print, without the core measurements, dimensions and land size how […]

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Finding a great designer.

  What’s the magic trick to finding a designer you like, who does great work, that you can afford? It’s a tall order. It takes some effort on your part, but it’s worth it. Much like finding your accountant, you need to do some research. “You can get a logo online for $40.” “You can […]

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Happy day Canada!

              HAPPY CANADA DAY! Canada day means a lot to my family. Being the descent of refugees from Latvia, I was raised to be very proud, and honored to call Canada my home country. In honor of this great long weekend that’s approaching I thought to myself, who designed […]

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Business card etiquette.

Business card etiquette. Firstly, I want to start off by saying, everyone needs business cards. And not just staples, do it yourself business cards. Every business owner needs high quality, memorable and professional business cards. We may find ourselves handing out less business cards now that we rely so much on our websites for advertising. […]

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Let’s talk color.

How color affects purchasing. As I’m sure you’ve heard, there are many factors that contribute to how consumers buy. Color is extremely important when designing point of purchase displays, advertising and brands. 85% of shoppers state that color influences their product choice. Color increases brand recognition by 80%. Now let’s get into it. The colors […]

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How to design well.

So what is good graphic design? Everything that is Designed, needs a purpose, a message and of course functionality. What is functionality? The quality of being suited to serve a purpose well; practicality. All Graphic Designer’s should follow these rules. Some projects are difficult to see the purpose, or the designer has focused more on […]

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