LOGO, BRAND + WEBSITE DESIGN | Georgian Nurse Practitioner-Led Clinic
Summer Launch: Georgian Nurse Practitioner-Led Clinic’s New Brand & Website
We’re thrilled to unveil the refreshed brand identity and newly designed website for the Georgian Nurse Practitioner-Led Clinic (GNPLC), serving Barrie and Innisfil. Just in time for summer, this relaunch reflects their commitment to accessible, high-quality primary care and support for our community.
GNPLC has been a trusted health partner for residents for years, offering patient-centered care rooted in compassion, prevention, and collaboration. With expansion on the horizon and an evolving range of services, they needed an identity and online presence that would better reflect who they are today—and where they’re headed.
The rebrand focused on clarity, warmth, and accessibility, ensuring the clinic communicates its values and services in a way that’s easy to understand and navigate. With their second location now open in Innisfil, it was the perfect time to bring their visual identity and digital presence in line with their continued growth.
We created a cohesive visual identity that balances professional health care credibility with approachability and empathy. The new logo, colour palette, and typography work together to communicate GNPLC’s mission: care that is respectful, comprehensive, and responsive. The design evokes calm and trust while remaining modern and inclusive—reflecting the diversity of the community they serve.
To extend the brand beyond digital spaces, we also created updated signage and print materials. From office signage to patient handouts, every piece was designed with consistency and clarity in mind, ensuring patients experience the same welcoming tone both online and in person.
The new website: georgiannplc.ca, was designed and developed to be mobile-friendly, intuitive, and easy to navigate. Visitors can quickly access information about services, book appointments, and find clinic details in Barrie or Innisfil. With clear calls to action, accessible layouts, and patient-focused content, the new site supports both existing and new patients with everything they need in one place.
This summer launch marks more than a fresh look—it represents a renewed commitment to community health and connection. With a stronger, clearer online presence, GNPLC can continue to expand its impact, making it easier for people across Simcoe County to find care they can trust.
At Emily Creative & Co., we design brand identities and websites that help health care providers communicate with clarity, warmth, and professionalism. If your clinic, wellness practice, or health service business is ready for a refresh, we’d love to collaborate.
Get in touch: hello@emilycreative.co
