Let’s just say even Oprah had to learn how to be authentic. Branding is all about discovering who you are and how you want your business to be portrayed. Yes your logo identity, design and visual brand come into play, but this is all about the persona aspect of branding.
A powerful brand that has impact, should have the following logo variations included in their brand identities. Learn more about the differences between Primary, Stacked, Secondary and Submark logo variations and when you should be using them.
This is is an exciting time for small business, entrepreneurs and women in business! I reflected on all of the businesses and entrepreneurs I had the privilege of working with last year. It is truly amazing how many women (and men!) are quitting their full time jobs and venturing out on their own. Today, the […]
It is hard to believe we are celebrating the end of 2018. What an incredible year. We have completed 33 brands and over 100 brand development projects. This includes print materials, websites, advertising and more. I am so thankful and grateful for all of the incredible clients I have connected with this year and […]
Launching a website is SO exciting. Our clients really put their heart and soul into their website content which makes it that much more exciting for us to help bring their vision to reality. Christina Stirpe approached us back in March looking for an overall brand design for her photography business. Check out her […]
So you’re living the dream, running your own business and trying to keep up with all that goes with being your own boss. Keeping a consistent brand can be challenging. Here are some tips on how to improve on your brand vibe. Don’t seek perfection. This will all sound too familiar. I often see […]
You have heard the importance of branding in your business before, whether from other business owners, mentors, or perhaps in some of my other posts. Here I will discuss the importance of a professional brand identity has on your business and the mistakes to avoid when branding your business. This includes everything from your […]
WEBSITE DESIGN + DEVELOPMENT 101 Do it yourself website builders are everywhere. They’re great tools for those who want to build their own site without breaking the bank. We understand that not everyone has a budget right away to invest in a professionally designed website. So, we are here to give you some tips […]
Every business wants to attract the right type of clients and customers. For example, customers who are willing to pay you for what you’re worth, clients who see the true value in your work and the services you provide. Often times, you can attract the wrong type of clientele. THERE ARE MANY REASONS WHY […]
HOW TO LAUNCH YOUR NEW BRAND You have taken the big step and re-branded your business or created a new brand and designed a new website. Congratulations on making a smart investment in the future of your business. Now you may be wondering, what do I do next? Your new brand is just the […]