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Be Fall Ready.

Be Fall Ready. It’s that time of year when the kids are back to school, cottage days have come to an end and the leaves are starting to change. I love this time of year. Fall is a beautiful season. I also find it to be a great time to renew yourself. Along with this, […]

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Business card etiquette.

Business card etiquette. Firstly, I want to start off by saying, everyone needs business cards. And not just staples, do it yourself business cards. Every business owner needs high quality, memorable and professional business cards. We may find ourselves handing out less business cards now that we rely so much on our websites for advertising. […]

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Is print a dying art?

In 2016, is print really considered dead?   Here’s my take. Magazine’s continue to be a huge business. Yes, many have gone down in production to maybe 4 issues a year. Prices may have gone up as well. But there is still a market. People still buy them. Many still subscribe, I know I do. […]

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What is a branding guide?

Here is a brief description of a branding guide and why your company needs one! An easy straight-forward definition would be this: A branding guide helps your company stay in check so that visually and literally, you’re all on the same page. This guide heightens your visibility and credibility in the minds of your consumers […]

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Let’s talk color.

How color affects purchasing. As I’m sure you’ve heard, there are many factors that contribute to how consumers buy. Color is extremely important when designing point of purchase displays, advertising and brands. 85% of shoppers state that color influences their product choice. Color increases brand recognition by 80%. Now let’s get into it. The colors […]

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